Raster vs Vector: Which to Use for Packaging?

Raster vs Vector: Which to Use for Packaging?

Raster and Vector

When it comes to designing and printing your product packaging, you would like to aim for crisp quality and vibrant colors. Product packaging defines your merchandise and might facilitate your brand to stand out from competitors. To perfectly achieve the look you would like, it’s important to know what file type to use for your packaging designs: raster vs vector? Differentiating between raster vs vector are often confusing, that is why we are breaking it down within the simplest form to assist you better understand the ideas.

Difference between Raster and Vector?

Before we decide that is best for packaging, let’s analyze the main variations between the battle of raster vs vector. raster consists of pixels to complete an image. If zoomed up close enough, you’ll see all the individual colored squares. Once a raster file, they cannot be regenerate to vector. The file sorts include JPG, PNG, GIF, and BMP. Photos found online from popular search engines are mostly comprised of rasterized pictures since it’s the default format for cameras and many computer graphics applications. The vector consists of paths that define geometric shapes to make a picture. they’ll be edited and scaled without losing image quality, giving additional flexibility. Vectors may be simply converted to raster if needed, however difficult the other way around. The file types embrace EPS, SVG, CGM, and XML. Vector is favorited by designers as a result of vectorized pictures will easily be manipulated in any shape or size while not losing resolution, creating it a good alternative for designs and assets that often need resizing.

Raster vs Vector: Which is best for packaging?

To decide which file type is the best for your custom packaging design, it all depends on your custom branding and what you want to showcase.

Raster and Vector


When to use vector

It is comfortable utilizing vectors to cut back the chance of low-quality pictures for any designs that are comprised of geometric shapes. Vectors may be expanded, compressed, widen or lengthened to fit any decline without losing the standard. We suggest our clients use vector files whenever potential to ensure the highest quality after printing. If you’ve got rasterized graphics which will be vectorized, you’ll recreate it in Adobe Illustrator. this option is only for graphics which will be redesigned with the mathematical shapes, lines, and curves. That means that photographs taken on a camera can’t be vectorized if you would like to attain the exact same look.

When to use Raster

Photographs are perpetually in raster format as a result of that’s how the files are saved on cameras. they need the individual pixels to replicate real-life pictures being captured. If you would like to show a photograph of your product on the packaging, you’ve got to make sure that it meets the requirements for the highest quality. For photos that are smaller than desired, it’s powerfully unadvised that you simply stretch it out. it’ll drastically lower the standard of the image and result in a poor final product. Be sure to take your images within the highest quality to avoid any potential issues. The image ought to be taken or created precisely to the specifications you would like, Featured above is that the packaging we completed for a consumer. The visuals are crisp and colors are bright, making a very eye-catching box which will definitely turn heads! The Draft Day logo on the side of the box may be a vectorized image. If ever needs to be resized to suit a larger box, the resolution won’t be affected. The photos of the kids and baseball merchandise are rasterized as a result of they were photos taken on a camera. The photos look clear because we created sure that they maintained the 300 DPI resolution throughout the editing stages. However, if there’s ever a requirement to resize to suit a larger box, the resolution can decrease.

The requirements for the highest quality packaging designs

1. 300 DPI

It is counseled to use a high resolution of 300 DPI to attain the highest quality after printing. we cannot guarantee the best quality if the pictures or graphics have a DPI less than 300. It is possible to use a picture with a lower DPI, however, it’ll not be as crisp. it’ll look fine from afar, however, you’ll notice the pixels and blurry lines up close. you’ll speak to a product specialist to determine what’s going to work best for you. If you’re not sure if the resolution is high enough, you’ll right-click and examine the properties on your computer. unfortunately, if the image isn’t of top quality, you should probably retake it.

2. CYMK Color Model

To ensure that the colors of the ultimate packaging design match precisely what you would like, confirm to use the CYMK color model. If your designs are not converted from RGB to CMYK, you’ll not receive the same printing quality that you would expect from your design when it’s printed.

3. Request a Box Sample

To be assured with your product packaging designs, it’s a good plan to request a box sample to analyze and identify flaws that were not visible in the online proofs. There is nothing additional satisfying than seeing your packaging styles at its highest quality and potential.

Any other queries regarding raster vs vector? or even you’re able to bring your product packaging styles to life. Our product specialists at Pak factory are here to assist you every step of the way.


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